Today I am looking at the 5 things I think you need to capture in a pitch.
What the opportunity is
What is the problem or issue that your business solves?
What is the target market?
What is your solution – what makes you special?
Competitive landscape?
Sales & marketing
What are your Sales channels?
What marketing activities do you need to acquire new and retain existing customers?
Show your key customer stats; how many & how much do they spend?
Financial projections
Where you are now
Capture your Key drivers – sales, profit, cash
Identify any funding requirements – how much and when
Key milestones and any issues not addressed elsewhere
Summarise what needs to happen and when
Report anything that is critical to the delivery of your plans that you have not mentioned anywhere else eg: the purchase of some key kit or partnership with another business
You and your team
Brief bios for key staff showing skills and experience, include yourself
Key new hires and when you plan to hire them
Tip: You can find some great templates online for free, covering businesses similar to your own. I use Live Plan but three are many more: