Measuring customer lifetime value (CLV)
Today I am looking at how you can use customer lifetime value to prove your business model when articulating your story as part of a business plan. The same rules…
Strategies for acquiring and retaining customers
Today I am looking at how you capture in your business plan what your strategies are for acquiring and retaining customers. This is an important part of your story and…
Identify the what, the why and the how when building your plan
Today I am looking at why it is so important to identify the opportunity when building your business plan. This is vital before embarking on a business planning process. You…
3 reasons why you need to set your business goals
Today I am looking at the 3 reasons why you need to set your business goals. This is vital before embarking on a business planning process. Your business goals must…
5 things you need to capture in a pitch document
Today I am looking at the 5 things I think you need to capture in a pitch. What the opportunity is What is the problem or issue that your business…
5 reasons why you might need a pitch document
Today I am looking at the 3 reasons why you might need a pitch document. Quicker route than pulling together a business plan and detailed forecastTo get started try some…
3 things you need to address when building your business plan
Today I am looking at the 3 things you need to address when building your planDoes it allow you to meet your goals? We have talked about this before –…
3 reasons why you need a business plan
Today I am looking at 3 reasons why you need a business plan.Set your goals of what you want to achieveKnow what you wantIs it agreed with your family and…
Building a plan in 10 steps
Know what you want Agree your goals with family & investors Identify the opportunity and the timeline Figure out what makes your business special Asses you customer acquisition & retention…
How do you fund growth? – updated
I have updated this to reflect experiences I have had with tax relief for investors, peer to peer lending, crowd funding and tier 1 investor visas. To fund growth in…